Spinning. Do you know what spinning is in online marketing? It is the thing that can cause you a big headache even though it was supposed to be super efficient.

When people want to have their information placed on a hundred web pages, they sometimes pay for spinning. It may be an article you wrote that gets posted to many websites via computer program. There’s a catch. The algorithms do not like duplicate information. So the spinning programs take the information apart and reassemble them so they look like a different article. But when you read them they sound like garbage now that they have been taken apart and put back together.

So then clients get angry that their information was replicated without regard to quality. People say,”that makes me sound like an idiot! Take it down!” But the spinners say,”I have no idea where the articles were posted. I would have to search for them one by one. So that is more infuriating to the author of the article. And then there is a lawsuit.

In the end, someone else has to track down all those links and disavow them from the website as inbound. The process is expensive. So what you thought was going to bring you business is now costing you $5,000. Was that smart? Well it started with good intentions, but some companies set you up and then rip you off. So do not go for it. Email AVM for more advisory on safe marketing practices, good policy formats, and better customer strategies to maintain profitability.