How do I get Bing pay per click results? Well is possible to get conversions out of Bing. Why do you ask?

First of all some people are on a budget. They simply do not have $1,500 a month to out-spend the competition. Is that a reality in some competitive verticals? Yes it is. Garbage Cleanup is one of those verticals as is Electronics. So what will the first $200 get you? It depends….

Initially when you start advertising you think you want to get in first position. Then you realize the competition gets pissed off when you bump them out of 1st position. So you end up having to spend more and more just to keep up with the bidding wars over simple words. In electronics words cost $5.00 or $8.00 or more. Remember these items are selling for $7,000 in some cases so the competition is willing to spend $32 a day on that keyword. They are willing to spend alot each day.

So what is the alternative? Well you can get your bearings in Google just to satisfy yourself that you are doing what everyone else is doing. Then if your PPC analyst is crafty, they will suggest you try a lower cost alternative for pay per click. So there is Bing which also gives results on Yahoo. The Click Thru Rates are higher even though the traffic is lower. It is a mathematical thing, but that is not the secret to getting results. There are a few tricks.

First of all, you have to realize that Bing is building a reputation on being the quality search engine as opposed to the quantity search engine. So there are many hoops to jump through that can get you penalized or shut down completely. This is a nightmare and the quality review board is not accessible to regular paying customers. Plus, get ready for some good old fashion begging. Remember when you had to beg the Dean in college so you could graduate? Well, this is payback for somebody at the high levels. They will take their sweet time pondering lifting your suspension even if you correct your mistake in 24 hours. That can cost you thousands in lost revenues.

Next, the spending parameters are different with Bing. So you have to know how to set those parameters differently to get results. Yes, it will take you a while to figure it out. No…..they will not just come out and tell you what it takes. You gotta read between the lines and that takes experimental cash or legal intellect. Yes there is a reason they will not tell you.

Once you do figure it out or once your Bing pay per click analyst for hire figures it out, then you can get the same 100 customers but at a lower cost. Is it worth it to figure this out? Well, if you like hedging your outcomes daily between organic and pay per click, then you will want to do this as well. Why? Because some days you won’t get the results from one search engine that you are counting on.

FYI- it depends what you are advertising. Some items are not allowed. That is due to a “user experience” factor. You can learn the hard way or hire someone that already knows. And yes, Allied Virtual Media knows 🙂

Bing Pay Per Click